Selling was no longer the one and ultimate goal it wasn’t just about offering the best product anymore, but also about the experience of the customer. When organisations started to comprehend that solely sending out messages wasn’t enough to attract customers (Buy me! Buy me!) and especially retaining them, an increasing amount of attention was paid to the Customer Experience. To better understand what the Digital Employee Experience means and how important it is to your organization, we’ll go back to where it began: the Customer Experience. A study by Nintex even showed that 86% of the American respondents who were looking for a new job, did this due to defective processes.
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The Digital Employee Experience is, as it were, a part of the Employee Experience, which we’ll get into later on in this blog, and refers to the experiences employees have with technology within an organization: which tools do they use? How user-friendly are these tools? And do people learn how to use them? Do they have all the tools they need? How connected are the different tools with each other? A good or bad Digital Employee Experience can have a big impact on your organization. If this was all the explanation needed to describe the Digital Employee Experience, this blog wouldn’t have been necessary. The Digital Employee Experience is often defined as “All digital interactions within the work environment” or “the impact of technology on the Employee Experience”. What is Digital Employee Experience (DEX)? But what exactly does it mean? How does it differ from the Employee Experience, and how important is it to your organization? In this blog, I’m happy to explain to you what Digital Employee Experience is and how you improve it. The term Digital Employee Experience is relatively new and you see it more and more often.
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